Explore Software

Basecamp is an opinionated project-management and team-communication tool that bundles to-dos, messages, schedules, and docs with a deliberately simple, calm approach. It favors flat pricing and reduced busywork.

✦ Best for small teams seeking simplicity

Trello is a kanban-style project management tool built around boards, lists, and cards, making it one of the most approachable ways to visualize workflow for teams and individuals alike. Its drag-and-drop simplicity has made it a go-to choice well beyond software teams, from event planning to personal task management. Power-Ups extend basic boards with features like calendar views, custom fields, and automation via Butler, Trello's built-in no-code rules engine that can automate card moves, due date reminders, and checklist actions. Because it owned by Atlassian, Trello integrates well with Jira and Confluence for teams that need lightweight boards alongside more structured engineering tools.

✦ Best for small teams and solo projects

Google Meet is Google Workspace's video conferencing tool, designed for quick, browser-based meetings without requiring any software installation. It is deeply integrated with Gmail and Google Calendar, so meetings can be started or joined directly from an event invite in one click. Meet includes noise cancellation, live captions, and virtual backgrounds, plus adaptive layouts that automatically adjust the video grid based on the number of participants and who is speaking. For Workspace customers, Meet also offers meeting recording to Google Drive, breakout rooms, and polls, making it a capable option for both internal syncs and larger training sessions.

✦ Best for small teams, google workspace users

Adobe Lightroom is a photo organization and editing app built around a non-destructive, catalog-based workflow ideal for managing and processing large photo libraries. It syncs edits and originals across desktop, mobile, and web.

✦ Best for pros with large photo libraries

Signal is a nonprofit messaging app focused on privacy, with end-to-end encryption for all messages and calls by default and minimal metadata collection. It is the recommended choice for private communication.

✦ Best for privacy-conscious individuals

Google Drive is Google’s cloud storage service, deeply integrated with Docs, Sheets, and Gmail, offering generous free storage and seamless collaboration. It is a default for individuals and Workspace users.

✦ Best for google workspace users and heavy google docs users

ChatGPT is OpenAI's conversational AI assistant, built on the GPT family of large language models, capable of answering questions, writing and debugging code, drafting content, and reasoning through multi-step problems in natural conversation. Custom GPTs let users and businesses build tailored versions of ChatGPT with specific instructions, knowledge files, and connected tools, effectively turning the base model into purpose-built assistants without any coding. Advanced Voice Mode enables natural, low-latency spoken conversations. ChatGPT Enterprise adds unlimited higher-context usage, advanced data analysis, and enterprise-grade security and admin controls, while the underlying API powers a huge portion of third-party AI products across the industry.

✦ Best for developers and writers seeking ai-assisted workflows

Wave offers genuinely free accounting and invoicing software aimed at freelancers and micro-businesses, making money on payments and payroll add-ons. It is a popular starting point for solo operators.

✦ Best for solo freelancers and micro-businesses

Xero is a cloud-first accounting platform popular outside the US, known for a clean interface, unlimited users on every plan, and a strong app marketplace. It emphasizes collaboration between businesses and their advisors.

✦ Best for small businesses outside the us

FreshBooks is accounting software designed around invoicing, time tracking, and expenses for freelancers and small service-based businesses. It emphasizes ease of use over accounting complexity.

✦ Best for freelancers and small service businesses

Surfshark is a value-oriented VPN offering unlimited simultaneous connections, a no-logs policy, and extras like ad blocking, at a lower price than premium rivals. It punches above its weight on features per dollar.

✦ Best for large families on a budget

WhatsApp is a globally dominant messaging app offering end-to-end-encrypted text, voice, and video, plus business tools. Its ubiquity makes it the default communication channel in many countries.

✦ Best for global communicators and small businesses