act combines powerful contact management with sales and marketing automation in a single, easy‑to‑use platform. Designed for small to medium‑sized businesses, it helps teams track leads, nurture customers, and close deals faster. Its web interface and Windows client ensure you can work from anywhere while staying synchronized across devices.
HubSpot is a customer platform combining CRM, marketing automation, sales pipeline management, and customer service tools into a single connected system. It is especially popular with small and mid-size businesses looking to consolidate multiple point solutions into one platform. Marketing Hub provides email campaigns, landing pages, and SEO tools, Sales Hub manages deal pipelines and sequences, and Service Hub handles support tickets and knowledge bases - all sharing the same underlying contact and company records so every team has a unified view of the customer. HubSpot's free CRM tier has been a major growth driver, letting companies start managing contacts and deals at no cost before upgrading to paid Hubs as their marketing, sales, or service needs grow more sophisticated.
Free CRM available; paid Hubs start around $20/month, scaling to enterprise pricing.
- Intuitive UI reduces training time
- Robust integration with Microsoft and Google suites
- One‑time purchase eliminates recurring fees
- Comprehensive reporting without extra add‑ons
- Free CRM is a strong entry point
- All-in-one platform reduces tool sprawl
- Good marketing automation features
- Extensive integration marketplace
- Limited mobile app functionality
- No built‑in live chat feature
- Customization options can be complex for beginners
- Pricing jumps significantly at Professional/Enterprise tiers
- Can become complex as more Hubs are added
- Some advanced features require costly add-ons
What reviewers say
act Reviews
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HubSpot Reviews
4.3 (3)Great tool for crm
Our team evaluated a few options before settling on HubSpot. All-in-one platform reduces tool sprawl. No major complaints so far. Would recommend to anyone considering it.
Highly recommend HubSpot
Been a daily user of HubSpot for a while now. Good marketing automation features. One minor gripe: some advanced features require costly add-ons, but it hasn't been a dealbreaker. Would recommend to anyone considering it.
Great tool for crm
Our team evaluated a few options before settling on HubSpot. Free CRM is a strong entry point. One minor gripe: pricing jumps significantly at professional/enterprise tiers, but it hasn't been a dealbreaker. Would recommend to anyone considering it.
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The Verdict
AI-generated from listing dataact offers a free, one‑time purchase CRM with strong Microsoft/Google integration, while HubSpot provides a freemium tier that scales with paid Hubs but can become costly.
Key differences
- •Pricing model: act is free with no recurring fees; HubSpot starts free but adds monthly costs for advanced Hubs.
- •API access: HubSpot offers an API; act does not.
- •Mobile experience: HubSpot has full iOS/Android apps; act’s mobile functionality is limited.
- •Integration breadth: HubSpot has a large marketplace (e.g., Slack, WordPress); act focuses on Microsoft, Google, QuickBooks.
- •Open source: act is open source (GitHub stars 71,195); HubSpot is proprietary.
Pricing & value
act is completely free with no recurring fees; HubSpot adds monthly costs beyond the free CRM.
Ease of use / learning curve
act’s intuitive UI reduces training time; HubSpot can become complex as more Hubs are added.
Features & depth
HubSpot provides marketing, sales, and service hubs plus customizable dashboards; act lacks live chat and extensive marketing tools.
Integrations & ecosystem
HubSpot offers a large integration marketplace (Gmail, Slack, WordPress, etc.); act integrates mainly with Microsoft, Google, QuickBooks.
Collaboration
act includes shared notes, task assignments, and an online community forum; HubSpot’s collaboration is less emphasized in facts.
Scalability
HubSpot’s tiered paid Hubs support growth to enterprise; act is limited to its free feature set.
Support
HubSpot provides Help Center, community, and phone support; act offers email, phone, and community but no dedicated help center.
Choose act if…
SMBs needing a free, desktop‑friendly CRM with strong Microsoft/Google sync and no API needs.
Choose HubSpot if…
Businesses that want a cloud platform with marketing automation, API access, and are willing to pay for advanced features.
Common questions
Will I incur any recurring costs with act?
No, act is free with a one‑time purchase model and no recurring fees.
Does act provide an API for custom integrations?
No, act does not have an API according to the specifications.
Can I use HubSpot on mobile devices?
Yes, HubSpot offers full iOS and Android apps as part of its platform.