Klaviyo vs HubSpot
Side-by-side comparison of features, pricing, ratings, and alternatives.
Klaviyo is a marketing automation platform focused on e-commerce, combining email and SMS with deep store-data integration for personalized, behavior-driven campaigns. It is especially popular with Shopify stores.
HubSpot is a customer platform combining CRM, marketing automation, sales pipeline management, and customer service tools into a single connected system. It is especially popular with small and mid-size businesses looking to consolidate multiple point solutions into one platform. Marketing Hub provides email campaigns, landing pages, and SEO tools, Sales Hub manages deal pipelines and sequences, and Service Hub handles support tickets and knowledge bases - all sharing the same underlying contact and company records so every team has a unified view of the customer. HubSpot's free CRM tier has been a major growth driver, letting companies start managing contacts and deals at no cost before upgrading to paid Hubs as their marketing, sales, or service needs grow more sophisticated.
Free tier for small lists; paid plans scale with contacts.
Free CRM available; paid Hubs start around $20/month, scaling to enterprise pricing.
- Powerful e-commerce personalization
- Email and SMS together
- Strong store integrations
- Good automation flows
- Free CRM is a strong entry point
- All-in-one platform reduces tool sprawl
- Good marketing automation features
- Extensive integration marketplace
- Pricier at scale
- Complex for beginners
- Overkill for non-commerce
- Pricing jumps significantly at Professional/Enterprise tiers
- Can become complex as more Hubs are added
- Some advanced features require costly add-ons
What reviewers say
Klaviyo Reviews
4.7 (3)Recommend Klaviyo
We rolled out Klaviyo last quarter. Powerful e-commerce personalization. No real complaints. Would recommend.
Recommend Klaviyo
We rolled out Klaviyo last quarter. Good automation flows. No real complaints. Would recommend.
Great email-marketing
Klaviyo has been part of our stack. Strong store integrations. Minor gripe: pricier at scale. Would recommend.
HubSpot Reviews
4.3 (3)Great tool for crm
Our team evaluated a few options before settling on HubSpot. All-in-one platform reduces tool sprawl. No major complaints so far. Would recommend to anyone considering it.
Highly recommend HubSpot
Been a daily user of HubSpot for a while now. Good marketing automation features. One minor gripe: some advanced features require costly add-ons, but it hasn't been a dealbreaker. Would recommend to anyone considering it.
Great tool for crm
Our team evaluated a few options before settling on HubSpot. Free CRM is a strong entry point. One minor gripe: pricing jumps significantly at professional/enterprise tiers, but it hasn't been a dealbreaker. Would recommend to anyone considering it.
More alternatives & similar tools
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The Verdict
AI-generated from listing dataKlaviyo excels for e‑commerce brands needing deep purchase‑data segmentation and combined email/SMS, while HubSpot offers a broader CRM‑marketing suite for general SMBs.
Key differences
- •Klaviyo focuses on e‑commerce data‑driven segmentation and Shopify/store integrations; HubSpot provides a full CRM with sales and service tools.
- •Pricing model: Klaviyo’s cost rises sharply with contact volume; HubSpot has a freemium CRM and tiered Hubs starting low.
- •Channel coverage: Klaviyo bundles email and SMS; HubSpot’s email is part of Marketing Hub and lacks native SMS.
- •Platform reach: HubSpot includes native iOS/Android apps; Klaviyo is web‑only.
- •Integration emphasis: Klaviyo deep‑links to e‑commerce platforms; HubSpot offers a wide marketplace across business apps.
Pricing & value
HubSpot offers a free CRM and low‑cost starter hubs; Klaviyo’s pricing becomes pricey at scale.
Ease of use / learning curve
HubSpot’s UI is designed for SMBs and is generally easier for beginners; Klaviyo is complex for non‑e‑commerce users.
Features & depth
Klaviyo provides deep e‑commerce segmentation and native email+SMS automation, surpassing HubSpot’s email‑only focus.
Integrations & ecosystem
HubSpot’s marketplace includes Gmail, Salesforce, Slack, WordPress and more; Klaviyo’s integrations are primarily e‑commerce stores.
Collaboration
HubSpot’s multi‑Hub suite supports sales, service, and marketing teams in one place; Klaviyo is marketing‑only.
Scalability
Klaviyo scales with contact volume and complex e‑commerce data, though at higher cost; HubSpot’s higher tiers become costly.
Support
HubSpot lists Help Center, Community, and phone support; Klaviyo’s support options are not specified.
Choose Klaviyo if…
E‑commerce brands that need granular purchase‑based segmentation and combined email/SMS.
Choose HubSpot if…
SMBs seeking a free CRM and integrated sales, service, and marketing tools.
Common questions
Which platform is cheaper for a growing email list?
HubSpot offers a free CRM and low‑cost starter tiers; Klaviyo becomes pricier as contacts increase.
Can I run SMS campaigns with HubSpot?
No; HubSpot’s native marketing hub focuses on email, while Klaviyo includes built‑in SMS.
Do both tools integrate with my Shopify store?
Klaviyo has deep Shopify/store integrations; HubSpot’s integrations are broader but not specifically highlighted for Shopify.